Image Communication in the Profession of a Translator LNS-LTJ-SL>KWTŁU

The aim of the course is to introduce students to theories and analytical methods in the linguistic approach to image communication, and to develop their ability to shape a positive image of English translators and their workplaces.

LEARNING OUTCOMES

1. Knows and understands advanced terminology and theories related to the linguistic approach to image communication, including image communication in the English translation profession.
2. Knows and understands advanced methods of analysis and interpretation related to the linguistic approach to image communication, including image communication in the English translation profession.
3. Knows and understands the practical application of knowledge concerning the linguistic approach to image communication, particularly in relation to the English translation profession.
4. Can identify and solve problems related to the linguistic approach to image communication.
5. Shapes a positive image of English translators and their workplaces.
6. Is prepared to critically assess information and apply knowledge of the linguistic approach to image communication when shaping a positive image of English translators and their workplaces.
7. Is prepared to act in the public interest in matters relating to the image of English translators and their workplaces.

COURSE CONTENT RELATED TO THE LEARNING OUTCOMES (excluding independent study)

Lectures

1. The concept of image, including the image of an English translator
2. Image, including the image of an English translator, and the static approach
3. The dynamic approach to image, including the image of an English translator
4. Image strategies, including those used to shape the image of an English translator
5. Image dynamics and image strategies in relation to the politics and economics of image, including the image of an English translator
6. Shaping the image of a translation company in the physical environment
7. Shaping the image of a translation company in the virtual environment
8. Shaping the image of an English translator in the physical environment
9. Shaping the image of an English translator in the virtual environment

Workshops
1. How to shape an image, including that of an English translator, while taking image-related factors into account
2. How to shape an image, including that of an English translator, using the static approach
3. How to shape an image, including that of an English translator, using the dynamic approach
4. How to use image strategies when shaping an image, including that of an English translator
5. How to shape an image, including that of an English translator, in relation to the politics and economics of image
6. How to shape the image of a translation company in the physical environment
7. How to shape the image of a translation company in the virtual environment
8. How to shape the image of an English translator in the physical environment
9. How to shape the image of an English translator in the virtual environment
10. How to shape the image of an external stakeholder: creating and presenting advertisements that promote a positive image of an English translator and their company